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- With Callihoo Racing &
callihooracing.com
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- Callihoo Racing is a business. Like every successful business, we are
serious about our Customer Relations and Customer Service. Our Customers
are two types:
- Our Sponsors.
- Our Fans and Race Fans everywhere.
- We consider our relationships
with our Sponsors to be Strategic Alliances. Together with each
Sponsorship Partner, We develop a Marketing & PR plan that will
maximize the return on investment for both partners.
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- Full Title Sponsorship. The car will be known as "the ABC
Corporation car" and referred to in that manner by Wayne & the
racing team in all interviews, etc. and in every other context.
- Major Sponsorship. A strategic alliance to financially support the team
throughout the racing season in return for major promotion in a wide
variety of ways.
- Continued on next slide
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- Specific or Local Sponsorship.
- Specific sponsorship would be for specific items! Examples could be
meals at your chain of restaurants while the Team is on the road
Accommodations - supply of all decals/stickers for the car for the year
- supply of other specific parts for the car.
- Local sponsorship would be financial or "in kind" support for
the Team when racing in your community. Our Plan is racing a full
Schedule at Skagit Speedway in Washington State with our Sprint Car and
to Possible race at other tracks in Washington, and Alberta. For more
information or opportunities,
e-mail calrac@callihooracing.com, to discuss the possibilities.
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- Some of the possible strategies - for promoting your products /
services, from our side - include:
- Prominent display of your name & logo on the racecar, on Wayne‘s
driving suit, on team shirts, on t-shirts sold to fans, on trader cards,
and on any other items produced.
- Description of your products / services on our website and a link to
your site; As well as encouragement to our fans and site visitors to
support our sponsorship partners.
- Personal appearances by Wayne and the racing
team at your location.
- Display of the race car at your location.
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- Mention by Wayne in all track-side and media interviews.
- Race car Displayed in malls, stores, car show, Parades, company
Promotions, etc.
- Brochures, coupons, etc. From your company available to all the fans who
visit Wayne and the crew in the pits at races in Western Canada and
Northwestern United States.
- Wayne’s appearance in your ads and/or his personal endorsement for your
product / service (subject to the validity of that endorsement based on
Wayne's own beliefs and conscience).
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- Callihoo racing team is currently in a year of transition. Wayne has
moved the racing team from Edmonton, Alb, Canada To Surrey, British
Columbia, Canada. We have purchased two sprint chassis and am now
building the cars to be race ready in 2005.
- Why the change?
For the past 11 years, Wayne has been racing open wheel modified
on tracks in Alberta and B.C. We are seeking sponsors for the new sprint
car. Wayne needed to fulfill his career long goal to race sprint cars.
In order to do this Wayne felt it necessary to move the team closer to
the U.S./ Canada Border. Giving our sponsors more market value. During
the 2004-05 winter months, the team will be putting all the pieces
together to create a full-time, full season, long term program. To race
at Skagit Speedway in Washington State, along with other tracks.
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- We offer advertising space on our web site, and let the world see your
Company Ad.
- Advertising Packages for our web site, Race Car, Team, etc available
please email us.
- On our web site we have racing news of our racing and news of the
northwest U.S., Western Canada, Nascar & World Of Outlaws and now
have a message board to keep racers and race fans up to date of what is
happening in racing.
- Go To http://nwcanadausrace.proboards20.com/ for our message board
- We have downloads of screensavers and Jigsaw Puzzles and more.
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- Callihooracing maintains an on-line web store at www.cafepress.com/callihooracing
& www.cafeshops.com/racing_store
- Your company logo can be marketed here along with our items.
- We operate this store to help support our racing program and added
advertising for our sponsors.
- Show your company logo or name on Items like mugs, shirts, hats, etc
- We will also sell our items with sponsors names at the race track.
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- For more information about
Sponsorship, Partner Opportunities, Or
advertising
on Our Web Site
- Please E mail:
- calrac@callihooracing.com
- Visit Our Web site at: www.callihooracing.com
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Notes
